EPISODE 29
Local Media, Leadership & Coming Home with Matt Morse
GUEST: Matt Morse, Vice President and General Manager of KSEE24, CBS47 and KSEE24 CBS47+
Rae sits down with Matt Morse, Vice President and General Manager of KSEE24, CBS47 and KSEE24 CBS47+. A Fresno native with decades of experience in television, Matt’s career has taken him through major media markets across the country before ultimately bringing him back home to lead two of the Central Valley’s most recognized television stations.
Rae and Matt talk about the changing landscape of local television, what it means to lead media organizations in your own hometown, the importance of community connection, and where broadcast, digital and streaming are headed next. They also dive into Matt’s career journey, leadership philosophy and why local storytelling still matters.
It’s a conversation about media, business, community, and finding your way back home.
ABOUT THE GUEST
Matt Morse, Vice President and General Manager of KSEE24, CBS47 and KSEE24 CBS47+
Website: https://www.yourcentralvalley.com/
THANKS A LATTE TO OUR EPISODE PARTNERS
Farm2You – Grown on our family farms and carefully harvested at peak season, the @Farm2You lineup includes apricots, peaches, nectarines, and plums. They deliver fresh, vibrant fruit that reflects their commitment to exceptional growing practices.
Dutch Bros Coffee Fresno - They may sell coffee, but they’re in the relationship business. Whether they’re slinging drinks or serving up smiles, Dutch Bros Coffee Fresno is all about YOU! To find the nearest DB location and learn more about their yummy seasonal drinks, check out @dutchbrosfresno
Bare Skin Beauty - @raepardinimatson’s make-up by local make-up artist & esthetician Kailey Sanders of @bare.skin.beauty, specializing in a natural glam look for every special occasion.
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Erin Brennan is a Creative Consultant in San Francisco, CA who helps you grow your income + impact by standing out from the competition and connecting with your clients through compelling brand messages and strategic marketing. {Creating Brand Strategy, Brand Management, Business Strategy, and Strategic Marketing Plans, Squarespace Design}