EPISODE 22
Sweet Loren's Founder & CEO Loren Brill Castle: What It Really Takes to Build Something Big
GUEST: Loren Brill Castle
What started as a personal mission in the kitchen has grown into a national brand changing the way we think about indulgence. This week on Coffee Monday, Rae sits down with Loren Brill Castle, Founder and CEO of Sweet Loren’s, the clean-ingredient, allergen-friendly dough brand now found in stores like Target and Whole Foods Market nationwide. Loren shares her journey from a cancer diagnosis at 23 to building a category-defining company, the milestones that still stop her in her tracks, and what it takes to keep evolving, from launching a cutting-edge R&D center to expanding into the breakfast space. They also dive into brand partnerships done right (Barbie, Hello Kitty), navigating rapid growth in both business and motherhood (baby number three recently born!), and the real talk behind balancing ambition and family life. If you’re a founder, a mom, or someone chasing a big idea this one will hit.
ABOUT THE GUEST
Loren Brill Castle
Instagram: @sweetlorens & @lorenbcastle
Website: www.sweetlorens.com
THANKS A LATTE TO OUR EPISODE PARTNERS
Buddy’s Citrus – Sweet, simple, and grown close to home. @buddyscitrus easy-peel mandarins are California-grown right here in the San Joaquin Valley by a family-owned, family-grown operation. Seedless, super sweet, and perfect for snacking, they’re a feel-good favorite for every season.
Dutch Bros Coffee Fresno - They may sell coffee, but they’re in the relationship business. Whether they’re slinging drinks or serving up smiles, Dutch Bros Coffee Fresno is all about YOU! To find the nearest DB location and learn more about their yummy seasonal drinks, check out @dutchbrosfresno
Bare Skin Beauty - @raepardinimatson’s make-up by local make-up artist & esthetician Kailey Sanders of @bare.skin.beauty, specializing in a natural glam look for every special occasion.
Thurman Orthodontics – Your smile is in the best hands with Dr. Brian Thurman & his team. From the moment you walk in, they treat you like family — fun, welcoming, and committed to making orthodontic care affordable for everyone. Mention Coffee Monday for $1,000 off full treatment! Visit @thurmanortho for more.
Dr. Mark Chin - If glowing skin, HydraFacials, and premier med-spa vibes in Fresno have a place in your self-care routine, Dr. Mark Chin and Aspire Medispa has your vote. Visit @markchinmd for more info on the Valley Institute of Plastic Surgery and Dr. Chin’s esteemed credentials and work as a Board Certified Plastic Surgeon.
